Big money rules the world (unfortunately), and it also corrupts people, many who wish to do good. March For Our Lives (what it became) is a prime example of that.
To get started, big donors immediately poured money into the group (this article is not about the money in the very beginning of the movement collected by the GoFundMe started by Cameron Kasky, but it’s where the money starts).
Taylor Swift, Oprah Winfrey, George Clooney (and wife, Amal), Steven Spielberg (and wife Kate Capshaw) etc etc. The list goes on. It was a groundbreaking event:
Organizers hoped Saturday’s rally in Washington . Additional rallies were planned in more than 800 cities across the country and around the world.
With this covered (and how it was planned) in part one, we will not revisit it. We will instead begin talking about Everytown For Gun Safety to start.
Everytown For Gun Safety was formed at the end of 2013. Before that (from 2006-2012), it was known solely as Mayors Against Illegal Guns, Which was started by former New York mayor, Michael Bloomberg.
WASHINGTON, Jan. 23 — Mayors from some of the nation’s largest cities gathered on Tuesday to urge Congress to crack down on the trade of illegal firearms. But the mayors’ efforts, led by Michael R. Bloomberg of New York and Thomas M. Menino of Boston, generated a small protest by advocates for gun owners and dealers.
At a daylong conference here, the coalition, known as Mayors Against Illegal Guns, vowed to press for federal legislation to give cities greater access to trace data, which law enforcement authorities can use to determine the origin of guns involved in crimes. A trace tracks the weapon’s sales history, from manufacturer to distributor to retailer to buyer.
I can’t think of anyone who would be against illegal guns, but the name itself was deceiving (as members soon found out):
THE MAYORS OF ROCKFORD, Ill., and Nashua, N.H., have decided to leave Mayors Against Illegal Guns, an advocacy group spearheaded by New York City Mayor Michael Bloomberg that pushes for new gun control laws.
Independent Mayor Lawrence Morrissey of Rockford and Republican Mayor Donnalee Lozeau of Nashua both said the group’s name is misleading.
“I’ve dropped out of a group called Mayors Against Illegal Guns,” Morrissey said at a June 22 town hall meeting, to loud applause. “The reason why I joined the group in the first place is because I took the name for what it said – against ‘illegal’ guns.”
Because of the false advertising by MAIG:
According to a new count, the group’s membership has gone from a high of 1,046 following the shootings at Newtown, Conn.’s Sandy Hook Elementary School in December 2012 to a low today of 885.
That’s a fast drop of 161 members.
Declining membership and tarnished brand name due to controversy, which leads us to Shannon Watts and Moms Demand Action (which was formed by Watts after the Sandy Hook Shooting). Prior to Sandy Hook, MAIG wasn’t very “profitable”:
Shannon Watts’s movement took off almost immediately after the Sandy Hook shooting
The morning after Newtown, Watts woke up angry. “If I don’t do something, I am culpable,” she remembers thinking. She’d worked in corporate communications for 15 years before becoming a stay-at-home mom, and while not a pro with computers, she knew enough to create a Facebook page. She called it “One Million Moms For Gun Control,” and shared the link with her 175 Facebook friends.
Sensing an opportunity to rebrand (and more than likely a generous offer given to Shannon Watts), I’ll let these documents do the talking:
Yes. Both groups merged to form one group: Everytown For Gun Safety. Going back to pre-merger/pre-Sandy Hook, see revenue:
Now, see with merger included/post Sandy Hook
Roughly a 700% increase in revenue. Now, let’s get back to March For Our Lives (and why the above is important):
“Wake of the deadliest school shooting since Sandy Hook”. Everytown had another opportunity to get more people to join their cause (and more importantly, there will be money involved). Mayors, moms, and now students (youth). As posted at the very end of part 1 of this series, Everytown is who sponsored the marches worldwide.
If you attended one of the marches, there were signs handed out to those that attended (ask how I know, but don’t take my word for it, see for yourself):
(Quick fact: Giffords Courage (formally known as Americans For Responsible Soultions) was given a grant by Everytown in 2013 (as was Moms Demand Action before the merger)
Everytown knew this movement was here to stay, just like Moms Demand Action was. They backed them with supplies, press, etc. They are a brand and needed more “customers” to join. Once again, the adults/pros running the show. And take a guess who’s involved in the MFOL Action Fund?
And (further) concrete proof between Bloomberg, Everytown, and March For Our Lives:
And let’s not forget that the “Moms” protect their “cubs” (even when it involves victims of the tragedy and throwing bogus claims at them)
Is that any way to act for a “poster woman” of an organization????
People are not going to flock to an ideology just based on political stances, which is why marketing is so vital. You want people to “buy into” your product and what you are offering. Many companies started to jump on board the bandwagon with March For Our Lives, as it was popular (and the companies wanted to be as well):
We are inspired by the young people who are speaking up on America’s gun violence epidemic. It’s an issue that affects all of us in this country and is all too prevalent in daily life – whether it be our children participating in active shooter drills at school, worries about our own safety at work or in our community or, most tragic of all, someone we know being hurt by the daily gun violence in this country (one quarter of Americans say they have been directly affected by gun violence).
No single activist, organization or lawmaker is going to reverse this trajectory. It’s going to take an entire nation standing up and demanding change. And the business community plays an important role.
That’s why today, on top of our previous actions, Levi Strauss & Co. has pledged its support for gun violence prevention in the following three ways:
Now here is where it gets interesting
1. The Safer Tomorrow Fund: We’ve established this fund to direct more than $1 million in philanthropic grants from LS&Co. over the next four years to fuel the work of nonprofits and youth activists who are working to end gun violence in America.
2. Everytown Business Leaders for Gun Safety: We are partnering with Everytown for Gun Safety and executives from the business community, including Michael Bloomberg, to form a coalition of business leaders who believe that business has a critical role to play and a moral obligation to do something about the gun violence epidemic in this country.
3. Employee Support: We are doubling our usual employee donation match to organizations aligned with our Safer Tomorrow Fund. Additionally, we’re encouraging employees to utilize their five hours a month in paid volunteer time to get more politically active.
(Note: To be fair on #3, it doesn’t say how, but with everything else considered, it’s not hard to imply what they mean).
Dick’s Sporting Goods
The sporting goods retailer — which is also one of the top firearms sellers in the US — has hired lobbyists to push for gun control in Washington
In fact, Stack is doing even more to get behind his company’s efforts last year. He, along with a handful of other CEOs, on Monday signed onto a letter sent to Congress in support of the HR8 background check bill. Background checks are something “both sides of the aisle can get behind it,” Stack said.
He’s also recently joined Everytown Business Leaders for Gun Safety,
And even recently (April 2019), American Eagle Outfitters has signed on MFOL activist Delaney Tarr to help promote their brand.
So many more, so let’s end that section here with a link from Everytown Business Leaders For Gun Safety so you can see for yourself at your leisure:
So what about other businesses? As touched in part 2, we saw what happens to companies that did not fall in line with the activists’ views at the time :
Several activists and celebrities are calling for a 24-hour boycott of Amazon, Apple, and FedEx, on March 1. This week, Amazon and Apple have come under fire from gun control activists because the two companies offer the NRA’s TV channel as part of their streaming services. FedEx, meanwhile, has a discount program for NRA members.
Among those promoting the boycott are actors Alyssa Milano and Debra Messing; actor and producer Justine Bateman; and Shannon Coulter (the woman behind the “Grab Your Wallet” boycott of retailers that carry Trump products). They are asking participants to refrain from buying products from Amazon and Apple, and to avoid shipping items via FedEx.
In a sense, it was “fall in line or we will use our status in the limelight to bring you down”, which is what? ⬇️
Not a very honorable action to take, and certainly not done by “good/well intentioned” people (the adults/professionals, not referring to the students, as they were guided by adults).
So, professional planners/activists planned the 3/24 national march, seasoned activists and left-leaning voter organizations did the tour, and Everytown was the main driving force to help turn it into a brand, but what all for (besides to attack the NRA)? The 2018 midterm elections.
Michael R. Bloomberg, the billionaire former mayor of New York City, has decided to throw his political clout and personal fortune behind the Democratic campaign to take control of the House of Representatives this year, directing aides to spend tens of millions of dollars in an effort to expel Republicans from power.
Mr. Bloomberg — a political independent who has championed left-of-center policies on gun control, immigration and the environment — has approved a plan to pour at least $80 million into the 2018 election, with the bulk of that money going to support Democratic congressional candidates, advisers to Mr. Bloomberg said.
By siding so emphatically with one party, Mr. Bloomberg has the potential to upend the financial dynamics of the midterm campaign, which have appeared to favor Republicans up to this point. Facing intense opposition to President Trump and conservative policies, Republicans have been counting on a strong economy and heavily funded outside groups to give them a political advantage in key races, especially in affluent suburbs where it is expensive to run television ads.
How about in his own words as to why:
I’ve never much liked political parties. I’ve always believed that we should put country before party. Too many politicians practice the reverse, with terrible consequences for the American people.
But although I don’t believe in partisanship, I very much believe in the importance of politics and elections. That’s how we make change and progress in a democracy.
Over the years, I have supported candidates in both parties who were willing to break with partisanship and the special interests and seek common ground around solutions to make America better. I’ve focused my philanthropy partly around bipartisan gun safety, environmental and immigration reform measures, and my political giving has been focused around those priorities as well.
In the last election, for example, I spent nearly ten million dollars to help a Republican, Pat Toomey, get re-elected in Pennsylvania. I disagree with him on many issues. But after the Newtown, Connecticut, shooting, he broke with the NRA and co-wrote a bipartisan bill to close the background check loophole.
At the same time, I spent roughly the same amount to help successfully elect a Democrat in New Hampshire — Maggie Hassan — who was running to defeat a Republican incumbent who had voted against Toomey’s bill.
This year, I’m supporting both Republican and Democratic gubernatorial candidates who have shown strong leadership on gun safety, the environment, education and other critical issues facing the country.
Lots of neck-in-neck races, especially towards the end. So why not dump ANOTHER $5 million into them?
Michael R. Bloomberg, the billionaire former mayor of New York City who is considering a 2020 presidential campaign, took another step closer to that possibility Sunday with a $5 million national advertising effort that encourages voters to support Democrats in Tuesday’s midterm elections — and offers Bloomberg’s centrist politics as a counter to President Trump.
So what’s the total amount this one man spent on the election?
In a statement to The Washington Post on Sunday, Bloomberg said, “The country is deeply divided. The president and Republicans are fueling that division, and that holds us back as a nation. I’m unwilling to sit by and accept it.”
While formally a pitch for Democrats — to whom Bloomberg has given more than $110 million this election cycle — the ad is also revealing of the kind of presentation he could bring to the 2020 campaign trail. He speaks flatly with the faded Boston accent from his youth, devoid of partisan passion and with a technocratic emphasis on competence.
And yes, this individual made sure to stop at ground zero of the tragedy (and March For Our Lives movement that they helped hi-jack) during the midterms:
Despite his keynote slot at a gun safety rally near Parkland, former New York City mayor Michael Bloomberg took a back seat on Friday night as three student leaders and the grieving parents of two teenagers killed during the Marjory Stoneman Douglas High School shooting delivered emotional speeches encouraging the voting public to cast their ballots for “gun sense” candidates willing to enact stronger gun control laws
Also during this event/trip:
Bloomberg, who is rumored to be considering a 2020 presidential run, was in South Florida for Friday’s event and to campaign with Florida’s Democratic gubernatorial candidate Andrew Gillum. Bloomberg and Everytown have pledged $500,000 to Gillum’s campaign in the past week.
He and Gillum will appear together Saturday night at a Democratic party fundraiser in West Palm Beach before visiting a Jewish center in Pembroke Pines on Sunday.
Remember Andrew Gillum from part 2 of this series (Road To Change)?
While this isn’t all of the examples to do with the subject of this part (way more), I think it paints a picture to how the COMMUNITY in Parkland and the students were used by a billionaire and his organization (Everytown) in order to contribute to the ultimate goal of the movement after it was hi-jacked early on: Elect Democrats who fall in-line with “the plan”, which involves stripping the country of the right to bear arms under the term “gun safety”. For more on that term (and many of the talking points used during the movement as well as gun control activists everywhere), please see this manual, which is a how-to propaganda guide:
To close this article out, let’s circle back to an individual mentioned in both part 1 and part 2: Nina Vinik of the Joyce Foundation. Guess who’s behind MFOL Lobbying?
And the same law firm that handles MFOL Lobbying handles stuff for the Joyce Foundation as well:
Read up on Loeb & Loeb. They also handle the trademark.