March For Our Lives 2020 (quick article based on a publication released yesterday)

The MFOL activists (with the help of all the professional AstroTurf organizers mentioned in parts 1/2/3 of this series) have hit the ground running for the 2020 elections already:

Over a year since its founding, the student-led advocacy group March For Our Lives is now working to make gun violence a top issue for 2020 presidential candidates.

We are “working in a myriad of ways to make sure that these people, these politicians that are running for president don’t forget about the people that are dying from gun violence,” Lauren Hogg, the youngest founding member of the group, told Cheddar in an interview Friday.

Translation: we are going to do the same thing with did in 2018 with 2020. That also means we may see more publications from thecelebrities” of the movement, as they always want to be center of attention:

Hogg, who was a freshman at the time, survived the shooting along with her older brother David. The siblings quickly become prominent faces of March For Our Lives and have since published a book, “#NeverAgain: A New Generation Draws the Line,” which details the students’ activism.

There was even book tour (complete with bodyguards) for that:

The student activists of this movement (under the direction of adult political operatives) are enjoying the camera time/publicity way too much, which is not something people that have true selfless intentions crave.

Sen. Kirsten Gillibrand (D-NY) and Sen. Cory Booker (D-NJ) were the two candidates that mentioned gun control policy the most on social media, according to an analysis by The Washington Post.

“They want to hear what we have to say because it is time for them to listen to us,” Hogg said, adding that March For Our Lives has been in contact with several of the candidates. 

“As these candidates are coming up, a lot of them are having one of their main issues be to end gun violence,” Hogg added. “That is one of the main changes that we have seen because of our movement and because thousands of other people that care about this issue, it has become one of the top voting issues.”

‘It continues every single day’

March For Our Lives is also pushing politicians not just to focus on the issue after a mass shootings, but to realize that gun violence is an epidemic in the U.S. — especially in low income areas and communities of color.,amp.html

The Times Square billboards are meant to reach people from around the world in an impactful way, and like all of our messages, they are meant to be accessible to those willing to fight for safer communities, schools, concert venues, places of worship, and everywhere the threat of gun violence exists,’’ added Duff, a student at Elon University in North Carolina.

Previous ads by the group, including one meant to get people to the polls in November, included a video that depicted a gun firing bullets through a school hallway.

Ok, so here’s the propaganda video mentioned there to, you guessed it, target voters in November of last year:

*Objectives of ad MFOL put out: Fear, anger, response (“I’m afraid of this happening, I’m angry that it can happen, I’m going to vote for/donate to people who support this (false) agenda”). Advertising a “product” (their movement) in order to get more “customers”.

Plain and simple: Do not underestimate this organization. The mouth pieces are the students, but the “wizards” behind the curtain are big money and seasoned professionals. How else what they get the advertising spotlight in one of the most recognized places on the planet (Times Square, NY)?

Money money money…….

“The main goal of this billboard campaign was to show people that we still are here — months, a year after the shooting that happened at our school,” Hogg said. “People from all across the world will see the reality of what gun violence is in this country.”

It costs between $1.1 million and $4 million a year if you want to buy one of those flashy, digital or neon billboards that light up New York’s Times Square, according to the Wall Street Journal. The owners of 1 Times Square— the tall tower in the middle of the intersection of Broadway and Seventh Avenue (it’s not actually a “square”) — make $23 million a year from the billboards that cover it. 

That makes it the most expensive set of billboards in the entire world. 

It’s relatively cheap, too. A spot in the Super Bowl costs up to $3.8 million, and that only lasts 30 seconds. 

Times Square signs don’t just get eyeballs from tourist traffic in the square itself. They also make tons of incidental appearances on TV shows.

And the point of advertising? Companies dump millions on ads to increase profits (offsetting advertising costs).


And to top it all off, the MFOL student activists have financially benefited directly from this Action Fund in the past:

The students on the tour had received a stipend from the action fund — Hogg earned about $6,000 — though they received it with ambivalence, some referring to the payments as “blood money.”

Approximate cost for this campaign in $750k (1000 15 seconds over a two week non-stop showing = roughly 15000)

We (no matter what side of the issue) all want mass shootings to stop, but in order to do so the root causes (not symptoms) need to be addressed without partisan attacks and realistic safety measures need to be put in place for stopping an attack while it’s happening, which is something one side is unwilling to do UNLESS it involves gun control:

Looks like the Senator has a bit of “common sense” after all and is now under fire for it.


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